Opportunity Information: Apply for SCAISB 21 AW 002 01252021
The U.S. Embassy in Islamabad, through its Public Affairs Section (PAS), announced a public diplomacy grant competition to fund a year-long series of media reporting tours focused on the longstanding U.S.-Pakistan relationship. Structured as a Cooperative Agreement, the opportunity is meant to support an implementing organization that can coordinate on-the-ground reporting visits and facilitate access to U.S. Government-supported programs, relevant project sites, and subject-matter experts. The central idea is to generate credible, professionally produced news and feature stories that show how U.S. civilian assistance and broader cooperation have worked in Pakistan over time, and how these efforts connect to everyday outcomes for communities.
The program is designed to improve public understanding of two main points. First, it aims to explain how U.S. civilian assistance contributes to Pakistan’s stability, prosperity, and longer-term self-reliance. Second, it highlights how U.S. support, carried out in coordination with the Government of Pakistan as well as other donors and development partners, has helped advance priorities such as trade and economic growth, rule of law, civil society strengthening, people-to-people ties, and responses to infectious diseases including COVID-19. Rather than focusing on messaging alone, the grant emphasizes documenting the direct impact of programs through reporting that can translate technical development work into stories that make sense to a general audience.
In practical terms, the funded project would bring together reporters from roughly six national and regional media outlets and organize reporting tours that give them firsthand exposure to programs and experts they can interview for story development. After participating, the journalists are expected to produce and publish or broadcast the resulting content through their own outlets, extending the reach beyond the immediate participants. A specific participation requirement is that at least half of the journalists involved should be women, reflecting an intention to ensure meaningful female representation in the reporting teams and the perspectives captured in coverage.
Because this is a Cooperative Agreement, the Embassy anticipates a more hands-on partnership than a standard grant, with projects identified by the U.S. Embassy and implemented by the award recipient in close coordination. The direct target audience is the group of professional journalists participating in the tours, while the indirect target audience is the Pakistani public that consumes national and regional media as a primary information source. The overall expected result is broader and more nuanced public awareness of the multi-faceted U.S.-Pakistan partnership across civilian sectors such as health, education, entrepreneurship, women’s empowerment, law enforcement, energy, and infrastructure.
Key administrative details include: the opportunity is offered by the Department of State, U.S. Mission to Pakistan, under CFDA 19.501; it is categorized as a discretionary funding opportunity using a Cooperative Agreement instrument; proposals must cover a one-year period of performance; the listed award ceiling is $100,000; and the notice anticipated up to 20 awards. The funding opportunity number is SCAISB 21 AW 002 01252021, it was created January 25, 2021, and the original closing date was March 26, 2021. Eligible applicants are described broadly as “others,” with the full eligibility details and required application components referenced in the official Notice of Funding Opportunity.Apply for SCAISB 21 AW 002 01252021
- The Department of State, U.S. Mission to Pakistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Showcasing the Longstanding U.S.-Pakistan Relationship" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501.
- This funding opportunity was created on Jan 25, 2021.
- Applicants must submit their applications by Mar 26, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 20 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs)
What is this grant opportunity about?
This opportunity is a public diplomacy grant competition announced by the U.S. Embassy in Islamabad (Public Affairs Section). It is intended to fund a year-long series of media reporting tours focused on the longstanding U.S.-Pakistan relationship, with an emphasis on producing credible news and feature stories about U.S. civilian assistance and broader cooperation in Pakistan.
Who is offering this funding?
The funding is offered by the Department of State, U.S. Mission to Pakistan, through the U.S. Embassy in Islamabad Public Affairs Section (PAS).
What type of funding instrument is used?
The opportunity is structured as a Cooperative Agreement (a discretionary funding instrument), meaning the Embassy anticipates a more hands-on partnership than a standard grant.
What does "Cooperative Agreement" mean for applicants and award recipients?
Based on the description provided, a Cooperative Agreement indicates that the U.S. Embassy expects to be actively involved in the project. Projects are anticipated to be identified by the Embassy and implemented by the award recipient in close coordination, rather than being entirely applicant-designed and independently executed.
What is the main purpose of the program?
The central purpose is to generate professionally produced reporting (news and feature stories) that helps audiences understand how U.S. civilian assistance and wider U.S.-Pakistan cooperation have worked in Pakistan over time and how those efforts connect to everyday community outcomes.
What are the two main public understanding goals of the program?
The program is designed to improve public understanding of: (1) how U.S. civilian assistance contributes to Pakistan's stability, prosperity, and longer-term self-reliance; and (2) how U.S. support, coordinated with the Government of Pakistan and other donors/development partners, advances priorities such as trade and economic growth, rule of law, civil society strengthening, people-to-people ties, and responses to infectious diseases including COVID-19.
What kinds of activities does the funded project need to carry out?
The funded project is expected to coordinate on-the-ground reporting visits (reporting tours) and facilitate access to U.S. Government-supported programs, relevant project sites, and subject-matter experts so participating journalists can conduct interviews and develop stories.
How many media outlets and journalists are expected to participate?
The program is described as bringing together reporters from roughly six national and regional media outlets. The tours are organized for these participating professional journalists.
Are there requirements related to women journalists?
Yes. A specific participation requirement is that at least half of the journalists involved should be women, to ensure meaningful female representation in reporting teams and in the perspectives reflected in coverage.
What is expected from participating journalists after the reporting tours?
Journalists are expected to produce and publish or broadcast the resulting news and feature content through their own media outlets, extending the reach beyond the participants themselves.
What is the emphasis of the reporting content this program wants to produce?
The grant emphasizes documenting direct program impact through reporting that translates technical development work into stories that are understandable to a general audience, rather than focusing on messaging alone.
What sectors or themes might the reporting cover?
The expected result is broader public awareness of the U.S.-Pakistan partnership across civilian sectors such as health, education, entrepreneurship, women's empowerment, law enforcement, energy, and infrastructure.
Who is the target audience for this program?
The direct target audience is the group of professional journalists participating in the tours. The indirect target audience is the broader Pakistani public that consumes national and regional media as a primary information source.
What is the period of performance?
Proposals must cover a one-year period of performance.
What is the maximum award amount (award ceiling)?
The listed award ceiling is $100,000.
How many awards were anticipated under this notice?
The notice anticipated up to 20 awards.
What is the CFDA number for this opportunity?
The opportunity is listed under CFDA 19.501.
What is the funding opportunity number?
The funding opportunity number is SCAISB 21 AW 002 01252021.
When was this funding opportunity created?
The notice was created on January 25, 2021.
What was the original closing date for applications?
The original closing date listed for this opportunity was March 26, 2021.
Who is eligible to apply?
Eligible applicants are described broadly as "others." The complete eligibility details are referenced in the official Notice of Funding Opportunity (NOFO).
Where can applicants find the full eligibility rules and the required application components?
The description indicates that full eligibility details and required application components are provided in the official Notice of Funding Opportunity (NOFO) for this competition.
What results is the Embassy expecting from this project overall?
The overall expected result is broader and more nuanced public awareness of the multi-faceted U.S.-Pakistan partnership, especially regarding the impacts of civilian assistance and cooperation in Pakistan over time.
Does this program focus only on U.S. assistance, or also broader cooperation?
It covers both. While it emphasizes U.S. civilian assistance and its impacts, it also aims to highlight broader U.S.-Pakistan cooperation and how U.S. support is coordinated with the Government of Pakistan and other donors and development partners.
Is the program intended to create content only for the tour participants?
No. The journalists participating in the tours are expected to publish or broadcast their reporting through their own outlets, so the content reaches the wider Pakistani public through national and regional media channels.
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