Opportunity Information: Apply for SCAISB 21 AW 002 01252021
The U.S. Embassy in Islamabad, through its Public Affairs Section (PAS), announced a public diplomacy grant competition to fund a year-long series of media reporting tours focused on the longstanding U.S.-Pakistan relationship. Structured as a Cooperative Agreement, the opportunity is meant to support an implementing organization that can coordinate on-the-ground reporting visits and facilitate access to U.S. Government-supported programs, relevant project sites, and subject-matter experts. The central idea is to generate credible, professionally produced news and feature stories that show how U.S. civilian assistance and broader cooperation have worked in Pakistan over time, and how these efforts connect to everyday outcomes for communities.
The program is designed to improve public understanding of two main points. First, it aims to explain how U.S. civilian assistance contributes to Pakistan’s stability, prosperity, and longer-term self-reliance. Second, it highlights how U.S. support, carried out in coordination with the Government of Pakistan as well as other donors and development partners, has helped advance priorities such as trade and economic growth, rule of law, civil society strengthening, people-to-people ties, and responses to infectious diseases including COVID-19. Rather than focusing on messaging alone, the grant emphasizes documenting the direct impact of programs through reporting that can translate technical development work into stories that make sense to a general audience.
In practical terms, the funded project would bring together reporters from roughly six national and regional media outlets and organize reporting tours that give them firsthand exposure to programs and experts they can interview for story development. After participating, the journalists are expected to produce and publish or broadcast the resulting content through their own outlets, extending the reach beyond the immediate participants. A specific participation requirement is that at least half of the journalists involved should be women, reflecting an intention to ensure meaningful female representation in the reporting teams and the perspectives captured in coverage.
Because this is a Cooperative Agreement, the Embassy anticipates a more hands-on partnership than a standard grant, with projects identified by the U.S. Embassy and implemented by the award recipient in close coordination. The direct target audience is the group of professional journalists participating in the tours, while the indirect target audience is the Pakistani public that consumes national and regional media as a primary information source. The overall expected result is broader and more nuanced public awareness of the multi-faceted U.S.-Pakistan partnership across civilian sectors such as health, education, entrepreneurship, women’s empowerment, law enforcement, energy, and infrastructure.
Key administrative details include: the opportunity is offered by the Department of State, U.S. Mission to Pakistan, under CFDA 19.501; it is categorized as a discretionary funding opportunity using a Cooperative Agreement instrument; proposals must cover a one-year period of performance; the listed award ceiling is $100,000; and the notice anticipated up to 20 awards. The funding opportunity number is SCAISB 21 AW 002 01252021, it was created January 25, 2021, and the original closing date was March 26, 2021. Eligible applicants are described broadly as “others,” with the full eligibility details and required application components referenced in the official Notice of Funding Opportunity.Apply for SCAISB 21 AW 002 01252021
- The Department of State, U.S. Mission to Pakistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Showcasing the Longstanding U.S.-Pakistan Relationship" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501.
- This funding opportunity was created on Jan 25, 2021.
- Applicants must submit their applications by Mar 26, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 20 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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